RVTraderOnline Investigates Phone Leads Harvested for Its Dealer Clients in 2005   by Jackie Moniot

RVTraderOnline.com, an online showroom of over 75,000 recreational vehicles across the US and a division of Trader Publishing Company reports the number and nature of every phone lead sent to its Dealer clients in 2005.

In the past year, over 86,000 phone leads have been delivered to RVTraderOnline.com's Dealer clients. It has generated nearly 155,000 calls altogether from RV enthusiasts, with 44.5% of them being repeat calls to the same number. The most interesting statistic measured from this report is the number of unsuccessful calls. Nearly 10% of the 155,000 calls went unanswered by the clients.

The state receiving the most leads is California with close to 14,000 phone leads. The next states to harness a large number of phone leads are Ohio, Texas, Florida, and Pennsylvania in consecutive order, and then followed by Michigan, Georgia, Washington, North Carolina and New York.

Offering its clients a complimentary toll-free CallSourceâ number with every advertising package, RVTraderOnline.com absorbs the cost of connecting each long-distance call from out of town prospective buyers directly to the dealership's direct sales phone line. Combined with accurate call tracking and caller ID functions, RVTraderOnline.com was able to draw these conclusions from the detailed reporting.

RVTraderOnline.com is the leading online classified ad service bringing RV buyers and sellers together in one virtual marketplace with over 500,000 unique visitors per month,(WebTrends, 2005). Advertising their inventory on RVTraderOnline.com, dealers and independent owners alike are reaching RV enthusiasts who are interested in researching and purchasing new and used recreational vehicles online.

Headquartered in Norfolk, VA, RVTraderOnline.com is part of TraderOnline.com's network of websites covering new and used vehicle categories such as boats, trucks, motorcycles, ATVs, aircraft, equipment and collector car vehicles, and general merchandise. TraderOnline.com is a division of Trader Publishing Company, the nation's largest distributor of photo-classified ad publications. For more information about RVTraderOnline.com, call toll-free 888-813-7304 or visit www.RVTraderOnline.com.
 

About the Author

Jackie Moniot is the Marketing Manager of RVTraderOnline.com, a division of Trader Publishing Company, the nation's largest distributor of photo-classified ad publications.

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